Marketing

Marketing To educate UTM students living independently both on and off campus and help them understand the importance and potential of an easily drawn healthy life style – Ex: How to make nutritious foods at home, how to manage time and prioritize exercise in their daily routines. To expand our programs and awareness throughout the University of Toronto at Mississauga and eventually reach out to the Universities and Colleges within the western society.
 * Objectives **
 * Goals ** 

**Audience** UTM students who live on and off campus without an authority figure (parents/guardians) between the ages of 17-25.

The message too convey is make students aware of their unhealthy eating habits, promoting healthy food choices and an active lifestyle. Promote and expose the long-term consequences of their current unhealthy lifestyle.
 * Key Message **
 * Strategy ** 

Plan events, fundraisers, and meetings. Promote through media such as websites, flyers, and visual advertisements. Create online communities and distribute visual guides for students to refer to throughout the year.  Surveys, primary observation/research, and interviewing students.
 * Tactics **
 * Measurement **

