Communication+Strategy

Communication Strategy Our group has decided to focus this assignment on unhealthy eating habits and inactive lifestyles amongst University and College students. Therefore, we are trying to suggest solutions to improve their health by making well-educated and healthy food choices. Our message is to make students more aware of their unhealthy eating habits and lack of physical activity in a day, as it affects their lifestyle especially in the long run. This includes health problems such as obesity, stress, heart problems, depression, etc. We also want to promote healthier food choices and an energetic lifestyle for students. Our target is all University and College students who live on residence and have a busy lifestyle that includes school, work and extracurricular activities. Students with this busy lifestyle at times do not have the time or ability to prepare a meal. This could be a result of easy access and dependencies towards on-campus food courts. Another segment we are trying to target is students refrain from spending a substantial amount of money on higher priced healthy meals. Since our targeted audience includes University and College students we are looking at a demographic of males and females between the ages of 17-25. More specifically, University of Toronto at Mississauga students who do live on residence and off-campus (this includes those who do not live with parents/guardians). The best way to target our audience where media is concerned is to create a residence kit to distribute to first year residence students during REZ Frosh, Frosh week, and students moving in on the first day. We will also post flyers in popular areas such as the food areas (including Spigel Hall, the North and South Building, Oscar Peterson Hall, CCIT Café and Starbucks). Another way is by creating short clips that can be viewed by students on televisions across the UTM campus. Websites such as the UTM website, residence website, Blackboard and Facebook are all places where students can be exposed to our message. We can also involve on-campus clubs and organizations to help sponsor and endorse special events and fundraisers, etc. The message we are trying to convey is make students aware of their unhealthy eating habits, promoting healthy food choices and an active lifestyle. We want to give students more options to eat healthier and we plan on doing this by promoting lower prices, healthier menu options and vending machines, not skipping meals, educate students to prepare healthier meals by providing cooking classes. Another change we are trying to bring out is to have grocery stores on-campus so that students are encouraged to prepare healthy meals and avoid eating junk-food. By implementing these solutions we want to make a change in the way all University and College students make eating choices.
 * What am I trying to achieve with this? **
 * What is my message? ** 
 * Who I'm trying to target the message to (be specific)? **
 * What is my audience/target demographic? **
 * What media is the best way to reach them? **
 * What messages I am putting out? **
 * What change am I trying to bring out? **
 * What are the influences I want to bring? **